Get Free Ebook Cause Marketing For DummiesBy Joe Waters, Joanna MacDonald
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Cause Marketing For DummiesBy Joe Waters, Joanna MacDonald
Get Free Ebook Cause Marketing For DummiesBy Joe Waters, Joanna MacDonald
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Create a mutually beneficial partnership between nonprofit and for-profit enterprises
Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes.
- Cause marketing is not marketing a cause, but a partnership between business and nonprofit that benefits both
- This guide offers an easy-to-understand blueprint for finding appropriate partners, planning and setting up a campaign using Facebook, Twitter, and blogs, measuring campaign success, and more
- Explains online tools such as Quick Response Codes, services like Causon and The Point, and location marketing services including Foursquare, Whrrl, and Gowalla
- Features case studies that illustrate successful campaign techniques
Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.
- Sales Rank: #453942 in Books
- Brand: Waters, Joe/ Macdonald, Joanna
- Published on: 2011-08-09
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x .70" w x 7.40" l, 1.11 pounds
- Binding: Paperback
- 336 pages
From the Back Cover
Cause marketing benefits nonprofit and for-profit enterprises alike —make it work for you!
At the intersection of marketing, philanthropy, and business lies the exciting and rewarding field of cause marketing. Maybeyou've been doing cause marketing for awhile and didn't know it had a name. Maybe you're ready to explore a new technique. Maybe you're seeking support for your cause or a competitive edge for your business. You'll find the answers here!
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For nonprofits — discover new and effective ways to raise funds and build awareness for your cause
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For companies — see how supporting a good cause provides a powerful competitive edge
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Choose your partner — learn strategies for finding that perfect partner
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Close the deal — brush up on your closing skills, give your prospect plenty of reasons to say "yes," and learn to handle "no"
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Traditional and more — explore such techniques as point-of-sale, purchase-triggered donations, employee volunteer programs, and texting promotions
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Make it mobile — examine the opportunities offered by smartphones, QR codes, and location-based services like Foursquare and Facebook Places
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Keep building — learn how to measure and build on the success of your first cause marketing plan
Open the book and find:
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Components of a successful cause marketing plan
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What cause marketing is not
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Tips for finding the best partner for your cause
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How to approach the different types of decision-makers
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Hints for maximizing social media
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How to create a powerful campaign message
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Ten great low-budget campaign ideas
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Common mistakes to avoid
Learn to:
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Identify and secure a partner
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Increase the success of your campaign with social media
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Use location-based services like Foursquare to build awareness
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Measure and build on your cause marketing success
About the Author
Joe Waters is a well-respected authority on cause marketing and social media for companies and causes. He writes the web's leading cause marketing blog Selfish Giving (http://selfishgiving.com).
Joanna MacDonald leads a cause marketing team at a Boston hospital. With Joe, she is founder of the Six Figure Cause Marketing training program (http://sixfigurecausemarketing.com).
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